Yusuf Çetin — Portrait photo at the marina

Entrepreneur · Digital Strategist

Istanbul

Since 2001, I've been navigating the ever-evolving dynamics of the digital world. A career that began in alternative distribution channels in banking converged with my passion for entrepreneurship, leading me to build my own brands.

Today, I ship products from Istanbul to the world through cross-border e-commerce, continuing to explore the frontiers of digital trade.

I'm rediscovering software development through AI and vibe coding, building AI-powered projects along the way.

The Journey

Banking · 2001 — 2012

TEB logo

Türk Ekonomi Bankası

Alternative Distribution Channels Specialist

2001 — 2006
BankPozitif logo

BankPozitif

Alternative Distribution Channels Officer

2006 — 2008
DenizBank logo

DenizBank

Alternative Distribution Channels Officer

2008 — 2009
Burgan Bank logo

Burgan Bank Türkiye

Alternative Distribution Channels Manager

2009 — 2012

Entrepreneurship · 2012 — Present

ADK Dijital

Co-Founder

2012 — Present

Color N Drive

Co-Founder

2015 — Present

140+

Countries

A global D2C brand in automotive touch-up paint and ceramic coating kits. We export to over 140 countries through our own e-commerce platform, Amazon, eBay, and other marketplaces.

Color N Drive

colorndrive.com Color N Drive

Expertise

Digital Commerce

E-commerce Digital Marketing SEO SEM

Strategy & Product

Digital Strategy Product Management Brand Management CRM

Marketing & Analytics

Social Media Email Marketing Web Analytics

AI & Development

Artificial Intelligence Vibe Coding Prompt Engineering Automation